why go green?

Organic Beauty Now

An informative and fun organic cosmetics blog

Welcome to Organic Beauty Now blog! My goal is to help you make informative decisions about greening up your beauty regimen. Here, you’ll get the facts plus fun and interesting details on the organic beauty movement, individual products, organic beauty news, tips and techniques and a lot more.

So, who am I?

I’m Tara Verkuil, mother and artist, and I strive to do my part environmentally. Plus I’m a big fan of looking your best and have a great love for beauty products and cosmetics. When I became a mom, I decided to do two things. Keep looking good. And make sure I’m using safe, organic products on my family and myself. Now I’m dedicated to finding the best skin care products and sharing what I learn about organic and natural beauty products with you. So I founded Organic Beauty Now and am the editor of Organic Beauty Now blog. I welcome your input, ideas and feedback.

Organic cosmetics and beauty products: why
go green?

It seems like everything is going certified organic. Food, cleaning products, cosmetics and even pet care, just to name a few.

Using organic beauty care products for your regimen is one of the most important ways that you can green up your life and the environment. Here’s why...

Since your skin absorbs the products that you put on your body, reducing the amount of toxic chemicals and synthetic ingredients is one of the greatest things you can do to promote healthy skin. You may even be reducing your risk of cancer, birth defects, and reproductive issues, just to name a few… all while lessening global impact.

Not only does using these organic beauty products make sense environmentally, it makes sense beauty-wise. After all, these products are plant based, which means they offer unique qualities to your skin, such as regeneration, hydration, healing, stimulation, relaxing and firming. All the great buzzwords of today’s ideal skincare regimen.

By supporting beauty companies that are eco-friendly, you encourage more beauty and cosmetics manufacturers to sit up and take notice. After all, we want to be beautiful, but not if it means slathering a bunch of harmful chemicals on our skin, right? You can help raise awareness about potentially harmful exposure just by making small changes in the beauty products you use.

Who’s green… and who isn’t?

Here’s the tricky bit about greening up your beauty products. Many items that claim to be certified organic beauty products actually aren’t. How can you be sure? It's all so confusing. So let’s simplify matters.

What makes a product green:

Each ingredient has minimal toxicity

All ingredients are manufactured in an environmentally sound manner

Agricultural water (the water farmers use) must be organic

Water added later to products cannot make the product certified organic if the agricultural water wasn’t organic

No conventional petroleum and feedstocks are used. Instead, only certified agricultural feedstocks are used to make the cleansing and conditioning ingredients. (What’s a feedstock, you ask? It’s “any bulk raw material constituting the principal input for an industrial product”… OK, that doesn’t sound good. But basically, it’s the main ingredient or ingredients in your beauty products.)

How you can get started.

Have you thought about greening up your beauty regimen? Starting with certified organic skin care followed by organic makeup?

There are a lot of products out there and a ton of information. And all of it grows daily (Which makes sense, after all, since it’s organic. OK, just kidding around.)

Seem overwhelming?

It doesn’t have to be. You don’t have to change your whole beauty regimen overnight. I recommend making a few small changes at a time. Just one or two products here and there can make a lot of difference.

Perhaps you’re ready for a new night cream and a mascara? Maybe just a lip balm. A new blush for the new season?

In this blog, I’ll give you more information, tips, techniques and product reviews on organic beauty and skincare products that can help you make new choices.

And I’m always interested in hearing from you. If there’s something specific that you want to know about, just let me know.

Whatever you choose, congratulate yourself on making yourself and your world a little bit greener and a whole lot more beautiful.

It's never too late to get started and every step counts. Happy greening!